Some things are both urgent and important, for example paying you taxes on time, getting your product ready or getting a client out of trouble, however, most urgent tasks are not important and most important tasks aren’t that urgent.
Improving your products or your profitability is important, but most of the time it’s not urgent, there isn’t any real clear deadline – on the other hand, some clients always have deadlines, making working for them urgent, but often working for them (right know) isn’t that important and there’s better things you can do to improve your business.
That is why you should...