Let’s imagine for a moment you run a web site, and that you make money from this web site somehow (for example selling time tracking software) – how can you improve the web site to increase your profits?
One very common method is to blindly make changes to the site and hope for the best, sometimes it even work, but there got to be a better way.
And that better way is A/B testing or split testing – in this method you show half the site visitors your old design while the other half get the new design – then you compare...